Here’s Why You Need to Build Your Innovation Capability

By Tim Kastelle

Competitive Advantage is Dead. Or at Least Dying.

Our life expectancy has increased dramatically over the past hundred years. I’ve talked a few times about how this is a pure innovation story. Here’s another innovation story about life expectancies, but it’s less encouraging:

The drawing is by Jay Cross from the Internet Time Alliance, based on data from Richard Foster and Sarah Kaplan’s book Creative Destruction and work from the Deloitte Center for the Edge.  It shows that while average U.S. lifespan has increased by sixteen years from 1937 to 2012, over the same period of time, the average time that firms remain in the S&P 500 has fallen from 75 years to more