Multi-modal transit innovation: let’s start by counting

One day at the end of the workday, the news in the hallway was that the Caltrain was delayed over an hour. My colleague, who commutes the 30 miles or so from San Francisco, said “See, this is why I drive.” Indeed, the unpredictable nature of public transit, real or perceived, is a common reason cited for choosing to drive rather than take transit. While one could argue that traffic is not much more predictable, being at the wheel may give more of a sense of control than being a passenger.

As Jarrett Walker explains, frequency of public transit matters; if the next train is only two minutes away, it doesn’t matter if one misses a train. In the Bay … read more

Human Error? No, Bad Design
By Don Norman Editor’s Note:  We look forward to welcoming Don Norman and Patrick Whitney to PARC Forum this Tuesday, July 1. Register today and… read more
Three Ways to Tame Disruption
Disruptive Discourse There’s been a lot of talk this past week in the press about disruptive innovation. What it is and what it isn’t. The… read more