Ethnography in Industry: Methods Overview

It’s really hard for companies to understand ethnography let alone the number of data collection methods that ethnographers use to understand a particular population or situation of interest. While specific needs vary, for our clients the general goal is to help them address a murky problem or innovate differentiated products. Here I will explore how our social science team collects data and information to later analyze.

Observation, observation, observation

Before joining PARC, I used popular observation methods to understand public health interventions. Since joining PARC, I have greatly expanded my definition, scope, and toolkit for “observation” because I have been faced with conducting ethnographic studies to satisfy the diverse goals of varied clients.

My colleagues and I still do what … read more

Human Error? No, Bad Design
By Don Norman Editor’s Note:  We look forward to welcoming Don Norman and Patrick Whitney to PARC Forum this Tuesday, July 1. Register today and… read more
Three Ways to Tame Disruption
Disruptive Discourse There’s been a lot of talk this past week in the press about disruptive innovation. What it is and what it isn’t. The… read more