It’s really hard for companies to understand ethnography let alone the number of data collection methods that ethnographers use to understand a particular population or situation of interest. While specific needs vary, for our clients the general goal is to help them address a murky problem or innovate differentiated products. Here I will explore how our social science team collects data and information to later analyze.Observation, observation, observation
Before joining PARC, I used popular observation methods to understand public health interventions. Since joining PARC, I have greatly expanded my definition, scope, and toolkit for “observation” because I have been faced with conducting ethnographic studies to satisfy the diverse goals of varied clients.
My colleagues and I still do what … read more