Mobility-as-a-Service — Turning Transportation into a Software Industry

Soon, we will not own our cars anymore and will instead use mobility services to go where we need to go, incl. for commuting. Most urban parking spaces will disappear, and concerns over CO2 emissions from cars will be a thing of the past. And this will be yet another chapter of software eating the world.

The following thought experiment may convince you that not too long from now most people will choose not to own a car anymore. Step 1: It’s the future. You have just bought your first fully autonomous car and let it drive you to work this morning. It was a little scary at first, but you forgot about the lack of a driver quickly, and … read more

Human Error? No, Bad Design
By Don Norman Editor’s Note:  We look forward to welcoming Don Norman and Patrick Whitney to PARC Forum this Tuesday, July 1. Register today and… read more
Three Ways to Tame Disruption
Disruptive Discourse There’s been a lot of talk this past week in the press about disruptive innovation. What it is and what it isn’t. The… read more