Innovation is often the orphan child of corporate values: much faith is placed in a bright future, yet the standard parenting playbook often doesn’t apply. For an analogy, think of innovation as the unfunded mandate of corporate initiatives. Senior executives want growth through innovation but are reluctant to commit the sustained investment we professionals tell them is required. Often, a good first step is to appoint a senior leader from the business to create and drive the innovation agenda. Then what?
PARC’s Innovation Services team developed the PARC Innovation Lab for these innovation management leaders. As the birthplace of countless breakthrough technology innovations, PARC can speak authoritatively on innovation processes and methods. What may be less obvious is that such … read more