29 June 2009 | Yutaka Yamauchi
So many of us get frustrated with projectors. When you connect your display cable, the image doesn’t show, or it’s stretched, or it’s cut off. You try to troubleshoot but as the audience is waiting quietly, you have to give up and blame the projector.
Projectors are interesting to us because they imply a social activity, but are not in fact social. You need to use a projector in front of an audience that is looking at you — but is the current design appropriate? How can we go about designing such a technology?
Our ethnographic research approach is particularly useful for understanding, and addressing, these sorts of problems.
We conducted a short study of projector use at PARC — 2 weeks of data collection, followed by analysis — to observe how people use the technology and uncover the social issues that would dictate an improved design/ social interaction.
Check out this video; the next step is to conduct an in-depth study and explore new designs.
augmented reality big data business models cloud computing contextual intelligence DARPA disruptive innovation electric vehicles ethnography future of maufacturing government ideation and beyond information overload intellectual property intelligent automation location-based long tail malware manufacturing MVP (minimum viable product) open innovation PARC Forum portfolio management printed electronics reading list real options recommendation systems social search startups Steve Jobs twitter Wikipedia Xerox