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Leon Wong - PARC blog

The wastewaters of innovation (literally!)

Billing itself as the world’s largest annual water quality exhibition, the 84th Annual Water Environment Federation Technical Exhibition and Conference (WEFTEC) draws 20,000 people from all over the world and has almost 1000 exhibitors. Because the show provided an opportunity to meet with a wide spectrum of wastewater players -- from utilities, corporations, manufacturer reps, and consultants to investors, analysts, and non-profits -- I wanted to share some of what I heard while showcasing our hydrodynamic separation (HDS) technology platform. Especially because I think the comments reflect the nature of innovation in the wastewater industry today.

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The commoditization of cleantech…and the role of innovation

Many cleantech businesses -- despite their capabilities, technical advantages, and bankability -- are being forced into one price war after another, causing margins to erode, valuations to drop, and in some cases, businesses to close. An offering might be patented and have a unique design, but it may be a commodity. This is especially the case in cleantech, where the final end product is typically electricity, clean water, fuel, or light: a commodity. Commoditization happens. The key is discerning early warnings, and tackling commoditization through strategic innovation.

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