Mark Bernstein - PARC blog

Innovating when you don’t know what you don’t know

16 August 2010 | Mark Bernstein

[Xconomy invited this post from PARC CEO Mark Bernstein.] Innovation is everywhere. So then where does differentiation come from? Most directly, competitive advantage comes from creating new business propositions in a disrupted environment. (If compelling enough, a novel offering can itself be the source of disruption.) Startups, especially in Silicon Valley, have been glorified as the vehicles of disruption and creative destruction. Yet… the reality is, when corporations are innovating incrementally, there’s probably not much difference between acquiring a startup, licensing a patent or two from a university, or building a technology with internal R&D. Because in all these cases, the company clearly knows what it wants. The market has signaled what features are desired and getting there is a matter of tactics—identify the right startup, patents, or internal team/expertise. But what happens when the market doesn’t exist yet? Or when it’s too time-consuming and expensive to absorb a startup into your corporate culture—let alone to compete with your competitors to court the targeted startup?

Innovation: defining, doing, measuring

31 March 2010 | Mark Bernstein

[The Economist invited us to contribute an abridged version of this post, "How do you define innovation?", for their blog.] Innovation is a sorely overused word. Yet we are constantly asked to define it. A number of theorists and practitioners have offered up their variations: product innovation, business model innovation, technology innovation, design innovation, radical innovation, incremental innovation, disruptive innovation, open innovation…and so the list goes on. All are useful; none are complete. I don't have a pat answer, catchy definition, or compelling metaphor for this. But here’s what I do know: however it is defined, innovation is a valuable change, unconstrained by the way things are. I think I can safely claim that we’re speaking from experience…

Shift Happens (at PARC)

3 March 2010 | Mark Bernstein

PARC hosted a fieldtrip for TTI/Vanguard attendees following their recent "Shifts Happen" conference in San Francisco. [Through private conferences that they describe as "part classroom, part think-tank, and part laboratory", TTI/Vanguard is a forum for senior-level executives that links strategic technology planning to business success.] Surprisingly, the questions I was asked before and after the demo-presentation tour weren’t that different. Basically, folks were looking for simple answers or replicable formulas to some pretty fundamental challenges: How do we do what we do? How do we do it differently than before? How do we make the right choices? There's no single formula, but...