4 February 2011 | Victoria Bellotti
[contributed post to Inbox Love, produced by 500 Startups] Email is, for many knowledge workers, a habitat: the place where they spend most of their working day online. Indeed it can be thought of as knowledge work’s Grand Central Station as far as information distribution and workflow are concerned. A major part of knowledge worker information overload is trying to manage the influx of email content in terms of prioritizing obligations communicated via email and making sure they can always locate the resources they need within all the content in their inbox. In order to handle the demands being placed upon it, email needs to be far better integrated with its users’ content, communication streams, and productivity tools, and come pre-armed with powerful features to support things like content organization, project planning, workflow, content retrieval, analytics and so on...
27 April 2010 | Victoria Bellotti
All of us have encountered a lot of confusion and misconceptions about ethnography, especially relative to the many methods that can be used to inform technology design. In my first post here, I’d really rather respond to the obvious and eminently reasonable question I often hear in my work as a researcher in the field of user-centered technology innovation: “What’s it good for, in my business?” In today’s hard-nosed and often economically trying times, ethnography can be seen as a tactical weapon enabling companies to gather new insights and thus gain advantage over their competition. Ethnographers’ data collection and analysis methods have therefore been condensed, recombined, adapted – both systematically and as-needed – to meet these business demands.
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