posts tagged ‘brainstorming’

Brainstorming for quality ideas: 10 tips

6 October 2009 | Jennifer Ernst

I've often heard "brainstorming" touted as a way to make an organizational culture more innovation-friendly. No argument there: brainstorms, if well-constructed, can be a great source of new ideas. But the problem for many companies isn't a lack of ideas. More often, it's a lack of high-quality ideas and poor practices for supporting the transformation from idea to innovation -- i.e., the implementation. In these cases, open-ended idea generation isn't likely to lead to organizational wins. These organizations need to focus on improving the quality of ideas and the mechanisms for selecting and supporting them going forward. Brainstorms are an interesting technique to look at, because they represent a microcosm of organizational behaviors... the behaviors that support or undermine innovation.