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posts tagged ‘cleantech’
How to build a cleantech portfolio (or: just about anything)
6 April 2011 | Scott Elrod
[contributed post to SmartPlanet] When PARC, a Xerox company, became an independent subsidiary in 2002, we were free to consider entirely new directions and industries. Cleantech was one of our first efforts to take the deep competencies and expertise we cultivated solely for Xerox, and apply them to problems and needs for other clients. But how did we align our idealistic motivations – concern for the environment, desire for impact – with commercial realities? Here are some of the strategies that helped us resolve conflicting goals and move from possibility, to reality... including knowing WHAT to start, and knowing WHEN to stop.
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