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posts tagged ‘decision making’

Can a recommender choose what’s best?

While doing a user experience evaluation of a mobile recommendation system, I noticed how the list-based design implied that there was a single best choice, with 'goodness' decreasing in even increments. This made me wonder whether it makes sense to try to identify the one Best option when you're choosing among options that vary across many dimensions. Making choices might be easier if we assume that there is rarely one single Best.

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