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posts tagged ‘disruptive innovation’

The wastewaters of innovation (literally!)

Billing itself as the world’s largest annual water quality exhibition, the 84th Annual Water Environment Federation Technical Exhibition and Conference (WEFTEC) draws 20,000 people from all over the world and has almost 1000 exhibitors. Because the show provided an opportunity to meet with a wide spectrum of wastewater players -- from utilities, corporations, manufacturer reps, and consultants to investors, analysts, and non-profits -- I wanted to share some of what I heard while showcasing our hydrodynamic separation (HDS) technology platform. Especially because I think the comments reflect the nature of innovation in the wastewater industry today.

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It’s the market disruption, not the disruptive innovation

Disruptive innovation is about market impact. No business model or new technology is intrinsically disruptive. It's the application in the market, and the reaction of the consumer, that determines whether something is disruptive or not.

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