POSTS:
posts tagged ‘ethnography’
To tweak or not to tweak… that is (not!) the question
15 November 2011 | Editor
Forbes has some interesting commentary on Steve Jobs and whether Malcolm Gladwell (yes, him again) is wrong in calling Steve a "tweaker" and therefore less of a visionary or "true" inventor. Obviously, we believe there's more to all of this. Given our experiences, here are some of our thoughts...
From lean startups to open innovation success
28 July 2011 | Lawrence Lee
A startup is any organization of any size dedicated to creating something new under conditions of uncertainty; the challenge is how to penetrate that fog of uncertainty to discover a path to a successful, sustainable business. I'm not going to restate all of the points in Eric Ries' PARC Forum talk -- you can watch it here -- instead, I want to share how we’ve been practicing similar concepts at PARC and compare and contrast some specific Lean Startup methods with our practices in Open Innovation. One key difference for example is in the strategy of MVP.
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