posts tagged ‘HCI’

Mythbusting: Corporate ethnography and the giant green button

20 December 2010 | Editor

Because ethnography provides a complete, nuanced, and valid picture of people’s practices, processes, and product use in context, it’s a powerful tool that can provide actionable insight and reduce corporate R&D risk. The pioneering use of social scientists in technology corporations -- often referred to as corporate ethnography -- has largely been attributed to, well, us. But this isn't intended to be a who-begat-whom post. We're just trying to set the record straight on the popular tale of ethnography at PARC, because the way the story unfolds reveals how powerful a tool it can be...

Model-Driven Research in Social Computing

14 June 2010 | ed h. chi

I'm in Toronto attending the Hypertext 2010 conference, where I gave the keynote talk at the First Workshop on Modeling Social Media yesterday. I want to document a little bit of the points I made in the talk here. The reason we seek to construct and...

Model-Driven Research in Social Computing

14 June 2010 | ed h. chi

I'm in Toronto attending the Hypertext 2010 conference, where I gave the keynote talk at the First Workshop on Modeling Social Media yesterday. I want to document a little bit of the points I made in the talk here. The reason we seek to construct and...

Workshop on Technology-Mediated Social Participation: Reports

12 January 2010 | Sanjay Kairam

PARC recently hosted the first of two co-organized and NSF-funded workshops on Technology-Mediated Social Participation. Workshop reports addressing themes such as integrating theory across levels from the individual to the community; developing new methods of measuring social connections and social capital across networks; and building an infrastructure for reliable and responsible data collection are now available.

The Future of Technology-Mediated Social Participation

7 December 2009 | Pete Pirolli

Who would have thought that simple architectures for participation could rival the scale of results previously achieved only by massive private or public works projects? While we can get excited about the possibilities, we also have to be realistic. Most social technology efforts fail: for every Wikipedia, there are thousands of dead or dying wikis. The Workshop on Technology-Mediated Social Participation at PARC will bring together approximately 30 researchers from industry, academia, and government to draw up a scientific agenda and educational recommendations for a new era of social participation technologies. As individuals, we’re limited by how much we know or think about any of these things, which is why I’m hoping that participants on the panel and in the audience at this week’s PARC Forum can help. We see further when we stand on the shoulders of others.

The future of pervasive marketing: Scenarios

30 June 2009 | Bo Begole

"Responsive Media" applications are one of the most exciting areas of current research in human-computer interaction. Based on technologies that can detect human response using cameras and other sensors to glean demographic data (gender, race, age) and physiological states (eye gaze, orientation, pupil dilation, skin temp, expression), these applications can be used for human-robot interaction, marketing, gaming, digital concierge avatars, and more.