posts tagged ‘innovation’

From creation myth to the reality of innovation today

13 May 2011 | Editor

On the surface, Malcolm Gladwell’s latest article for The New Yorker, "Creation Myth: Xerox PARC, Apple, and the truth about innovation", is a story about the mouse and how inventions travel – and evolve – across time and place. But examined more deeply, the article is really about the factors that determine whether you end up with an invention or an innovation. The story of PARC – and for that matter, any other innovative company – is indeed a mix of hopeful inventions, world-changing innovations, and missed opportunities, as Gladwell observes. But there's more – in contrast to his thesis that there’s a clean split between invention and innovation, and that companies are structurally limited in their innovation opportunities – we believe that there is now a framework that allows companies to innovate beyond their comfort zones and existing infrastructures. It's called open innovation.

We want to invent the next killer app

13 May 2011 | Tamara St. Claire

I can’t tell you how many times we’ve heard this or its equivalent (just insert your industry’s killer app in instead of “iPhone”). Because most companies have incremental and next-generation innovation down – it’s the disruptive, non-core, “next big thing” innovation that eludes many and presents the most challenges. Yet this type of innovation is a necessity for any business that wants to access new markets, create a new line of revenue, or re-invent themselves in anticipation of future directions. So here’s my question: what happens AFTER you conceive the next iPhone (or killer app for your industry)??

The Future of Technology-Mediated Social Participation

7 December 2009 | Pete Pirolli

Who would have thought that simple architectures for participation could rival the scale of results previously achieved only by massive private or public works projects? While we can get excited about the possibilities, we also have to be realistic. Most social technology efforts fail: for every Wikipedia, there are thousands of dead or dying wikis. The Workshop on Technology-Mediated Social Participation at PARC will bring together approximately 30 researchers from industry, academia, and government to draw up a scientific agenda and educational recommendations for a new era of social participation technologies. As individuals, we’re limited by how much we know or think about any of these things, which is why I’m hoping that participants on the panel and in the audience at this week’s PARC Forum can help. We see further when we stand on the shoulders of others.

On keeping U.S. innovation competitive

18 November 2009 | Tamara St. Claire

PARC today is no longer “Xerox PARC” but a commercial entity with multiple Fortune 500 and other clients. We're building our contemporary innovation model by positioning ourselves at the heart of industrial R&D, government contracts, and world-class university research. (For us, the last one is translated as bringing together the top minds from diverse fields: our talent is our primary asset.) To support the next waves of innovation, we need to examine how the rest of the U.S. and world will replicate Silicon Valley – with its access to top talent, multicultural citizens, venture infrastructure and corporate partners, universities, and inexhaustible energy. But here’s the thing: two-thirds of our commercial income comes from abroad. Asia, in particular, is aggressively probing for new engines of innovation.