16 April 2013 | Amy Hawman
By many measures, last week was an amazing week of visibility here at PARC – Tuesday’s New York Times Science cover article on our amazing chiplet technology by John Markoff, Wednesday’s expert interview on American Public Media’s Marketplace program, and Thursday’s PARC Forum discussion featuring Larry Vincent and Eric Kuhn from the United Talent Agency moderated by the illustrious Kara Swisher of AllThingsD. Ok, Kara gave us a little Twitter beef about being “too quiet” and we weren’t on 60 Minutes (yet), but we’ll take it anyway.
And yet we had to remind NYT that we are “PARC, a Xerox company” not “Xerox PARC” when the article went live on Monday evening, despite multiple visits and interviews, so we’re definitely not where we want to be or need to be yet. It may seem like a small semantic issue, but to those of us chartered with building and maintaining the ...
10 May 2012 | Editor
When we set out to celebrate our 10th “birthday” since being incorporated in 2002 as an independent company, we wondered, what was the best way to share some of our insights and experiences in the journey from “Xerox PARC” to “Palo Alto Research Center” to “PARC, a Xerox company”? Given this new milestone, we felt the focus should be on the business models, the theoretical expertise, and commercialization stories – the process behind the outcomes. So our Power of 10 half-day conference and celebration on April 26 featured experts sharing their theoretical and research insights on open innovation and disruptive innovation, followed by practical experiences from some of our clients... Today the innovation landscape moves faster than ever, and there are many more players, each with an important role.
21 December 2011 | Editor
PARC Forum is our invited expert speaker series -- and public platform -- for exchanging insights and building relationships with leading experts in a variety of areas. An amazing variety of speakers including Nobel Prize laureates, CEOs, industry-leading thought leaders and other personalities have spoken in the series since 1977. You can watch recent videos on our website at www.parc.com/forum and on our Slideshare channel (in HTML5 and mobile viewable on iPads, iPhones, Android devices).
28 July 2011 | Lawrence Lee
A startup is any organization of any size dedicated to creating something new under conditions of uncertainty; the challenge is how to penetrate that fog of uncertainty to discover a path to a successful, sustainable business. I'm not going to restate all of the points in Eric Ries' PARC Forum talk -- you can watch it here -- instead, I want to share how we’ve been practicing similar concepts at PARC and compare and contrast some specific Lean Startup methods with our practices in Open Innovation. One key difference for example is in the strategy of MVP.
16 November 2010 | Jennifer Ernst
Just how do novel technologies evolve from concept to market? Let's take the example of printed electronics (and its evolution at PARC), which may provide some insight into this question. Besides displays, printed electronics enables new applications from lighting and photovoltaics, to RFID, batteries, memory, and sensors. Given the diversity of applications, how do we move from the fundamental research that unlocks new possibilities, to the market impact of addressing what's needed? Especially when you don't really have a market, but an enabling technology. Especially when each of the players in the market has different technical demands, different distribution and support requirements, and different adoption challenges. And especially when considering that for enabling technologies, there’s a special challenge – you have to choose which markets to concentrate your efforts on, while remaining flexible enough to change as market conditions dictate. So how does one move from establishing expertise and demonstrating feasibility, towards commercial impact?
4 November 2010 | Jim Thornton
Yesterday's network architecture simply does NOT suit today's proliferation of multimedia, data, and mobility in a broadly connected world.
14 June 2010 | James Glasnapp
It's really hard for companies to understand ethnography -- even after they understand what objectives it can be used for. In this second post in our series on ethnography, I thought it might be useful to provide an overview of data COLLECTION methods (and methodologies) that ethnographers use to understand a particular population or situation of interest; while specific needs vary, for our clients the general goal is to help them address a murky problem or innovate differentiated products. Note the emphasis on data "collection" as opposed to data ANALYSIS...The science and art of ethnography is not in a preset formula for these individual methods. It's in the selection, unique combination, customizations, and analysis -- which together can yield the "deep" understanding that in turn inspires innovation, or fosters change. There IS a method to the madness.
26 May 2010 | Editor
We're pleased to announce that we're now streaming our popular PARC Forum videos live at www.justin.tv/parcinc. You can also watch videos anytime at www.parc.com/forum, and now also at www.slideshare.net/parcinc. Be sure to subscribe to email announcements or feeds for regular updates about upcoming talks and more.
27 April 2010 | Victoria Bellotti
All of us have encountered a lot of confusion and misconceptions about ethnography, especially relative to the many methods that can be used to inform technology design. In my first post here, I’d really rather respond to the obvious and eminently reasonable question I often hear in my work as a researcher in the field of user-centered technology innovation: “What’s it good for, in my business?” In today’s hard-nosed and often economically trying times, ethnography can be seen as a tactical weapon enabling companies to gather new insights and thus gain advantage over their competition. Ethnographers’ data collection and analysis methods have therefore been condensed, recombined, adapted – both systematically and as-needed – to meet these business demands.
12 January 2010 | guest contributor, Sanjay Kairam (intern)
PARC recently hosted the first of two co-organized and NSF-funded workshops on Technology-Mediated Social Participation. Workshop reports addressing themes such as integrating theory across levels from the individual to the community; developing new methods of measuring social connections and social capital across networks; and building an infrastructure for reliable and responsible data collection are now available.
augmented reality big data business models cloud computing contextual intelligence DARPA disruptive innovation electric vehicles ethnography future of maufacturing government ideation and beyond information overload intellectual property intelligent automation location-based long tail malware manufacturing MVP (minimum viable product) open innovation PARC Forum portfolio management printed electronics reading list real options recommendation systems social search startups Steve Jobs twitter Wikipedia Xerox
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