Serving shoppers’ needs in physical stores: Responsive Mirror posted 1 July 2009 | Bo Begole    view bio

We’ve found that there are certain types of information that shoppers need but still cannot get online. Certain kinds of tactile and physical information cannot easily be communicated electronically: texture, fit, drape, flow, movement, light refraction, heft, etc. So, people still visit stores to find out how things feel. But we can still help shoppers by supplementing their decision-making processes with electronic information.

comments (0) tags: responsive mirror posted in human computer interaction (HCI), ubiquitous computing