POSTS:
posts tagged ‘responsive mirror’
Serving shoppers’ needs in physical stores: Responsive Mirror
1 July 2009 | Bo Begole
We've found that there are certain types of information that shoppers need but still cannot get online. Certain kinds of tactile and physical information cannot easily be communicated electronically: texture, fit, drape, flow, movement, light refraction, heft, etc. So, people still visit stores to find out how things feel. But we can still help shoppers by supplementing their decision-making processes with electronic information.
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