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From creation myth to the reality of innovation today
13 May 2011 | Editor
On the surface, Malcolm Gladwell’s latest article for The New Yorker, "Creation Myth: Xerox PARC, Apple, and the truth about innovation", is a story about the mouse and how inventions travel – and evolve – across time and place. But examined more deeply, the article is really about the factors that determine whether you end up with an invention or an innovation. The story of PARC – and for that matter, any other innovative company – is indeed a mix of hopeful inventions, world-changing innovations, and missed opportunities, as Gladwell observes. But there's more – in contrast to his thesis that there’s a clean split between invention and innovation, and that companies are structurally limited in their innovation opportunities – we believe that there is now a framework that allows companies to innovate beyond their comfort zones and existing infrastructures. It's called open innovation.
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