archive for the ‘business of breakthroughs’ category

To tweak or not to tweak… that is (not!) the question

15 November 2011 | Editor

Forbes has some interesting commentary on Steve Jobs and whether Malcolm Gladwell (yes, him again) is wrong in calling Steve a "tweaker" and therefore less of a visionary or "true" inventor. Obviously, we believe there's more to all of this. Given our experiences, here are some of our thoughts...

The second economy

24 October 2011 | W. Brian Arthur, guest contributor

Digitization is creating a second economy that’s vast, automatic, and invisible – thereby bringing the biggest change since the Industrial Revolution. Deep changes like this are not unusual. Every so often – every 60 years or so – a body of technology comes along and over several decades, quietly, almost unnoticeably, transforms the economy: it brings new social classes to the fore and creates a different world for business. Can such a transformation – deep and slow and silent – be happening today?

The commoditization of cleantech…and the role of innovation

15 September 2011 | Leon Wong

Many cleantech businesses -- despite their capabilities, technical advantages, and bankability -- are being forced into one price war after another, causing margins to erode, valuations to drop, and in some cases, businesses to close. An offering might be patented and have a unique design, but it may be a commodity. This is especially the case in cleantech, where the final end product is typically electricity, clean water, fuel, or light: a commodity. Commoditization happens. The key is discerning early warnings, and tackling commoditization through strategic innovation.

What we’re reading

22 August 2011 | Editor

[August/ summer 2011] People are our greatest asset. And PARC is often asked for expertise about its various domains -- spanning physical, computational, social, and life sciences -- as well as a "trend-setter's" perspective on what's next. But what are WE paying attention to or learning about? Well, here's a "flash-sampling" of what our folks happen to be reading just now -- books, magazines, blogs -- and why...

From lean startups to open innovation success

28 July 2011 | Lawrence Lee

A startup is any organization of any size dedicated to creating something new under conditions of uncertainty; the challenge is how to penetrate that fog of uncertainty to discover a path to a successful, sustainable business. I'm not going to restate all of the points in Eric Ries' PARC Forum talk -- you can watch it here -- instead, I want to share how we’ve been practicing similar concepts at PARC and compare and contrast some specific Lean Startup methods with our practices in Open Innovation. One key difference for example is in the strategy of MVP.

PARC Innovations Update (2011 #4)

26 July 2011 | Editor

[e-newsletter archive ~May-June-July 2011] on moving from idea to execution

The cartoon says it all (well, kinda)

27 May 2011 | Editor

In which we suggest a little weekend reading & roundup of links. And then, the title of this post will make sense.

From creation myth to the reality of innovation today

13 May 2011 | Editor

On the surface, Malcolm Gladwell’s latest article for The New Yorker, "Creation Myth: Xerox PARC, Apple, and the truth about innovation", is a story about the mouse and how inventions travel – and evolve – across time and place. But examined more deeply, the article is really about the factors that determine whether you end up with an invention or an innovation. The story of PARC – and for that matter, any other innovative company – is indeed a mix of hopeful inventions, world-changing innovations, and missed opportunities, as Gladwell observes. But there's more – in contrast to his thesis that there’s a clean split between invention and innovation, and that companies are structurally limited in their innovation opportunities – we believe that there is now a framework that allows companies to innovate beyond their comfort zones and existing infrastructures. It's called open innovation.

We want to invent the next killer app

13 May 2011 | Tamara St. Claire

I can’t tell you how many times we’ve heard this or its equivalent (just insert your industry’s killer app in instead of “iPhone”). Because most companies have incremental and next-generation innovation down – it’s the disruptive, non-core, “next big thing” innovation that eludes many and presents the most challenges. Yet this type of innovation is a necessity for any business that wants to access new markets, create a new line of revenue, or re-invent themselves in anticipation of future directions. So here’s my question: what happens AFTER you conceive the next iPhone (or killer app for your industry)??

Ubiquitous Computing: For business

19 April 2011 | Bo Begole

There’s a big gap in publications about technology business. There are technical books that explain the low-level details of technologies, how they work, and how to piece them together. There are vision books that describe how the world will change dramatically and inspire us to think beyond what we see today. Then there are business books that explain how to manage and operate technology companies. While such books provide comprehensive and complete explorations within their genre, they tend to gloss over the important aspects of the other genres. Technical books leave business readers wondering why a capability matters, business books lack technical novelty, and vision books leave us all wondering, “Um…okay. Now what?” With Ubiquitous Computing for Business, I try to bridge these gaps by describing a set of innovation case studies around ubiquitous computing and the business implications thereof...