archive for the ‘our milestones’ category

On keeping U.S. innovation competitive

18 November 2009 | Tamara St. Claire

PARC today is no longer “Xerox PARC” but a commercial entity with multiple Fortune 500 and other clients. We're building our contemporary innovation model by positioning ourselves at the heart of industrial R&D, government contracts, and world-class university research. (For us, the last one is translated as bringing together the top minds from diverse fields: our talent is our primary asset.) To support the next waves of innovation, we need to examine how the rest of the U.S. and world will replicate Silicon Valley – with its access to top talent, multicultural citizens, venture infrastructure and corporate partners, universities, and inexhaustible energy. But here’s the thing: two-thirds of our commercial income comes from abroad. Asia, in particular, is aggressively probing for new engines of innovation.

Augmented Reality: Increasing collective intelligence

23 July 2009 | Lawrence Lee

Search engines like Google have trained us to believe we can find the answer to any question. Now activity streams from Twitter, Facebook, and others are changing our expectations around information yet again. We now demand information in real-time that’s socially and contextually relevant. Contextual information transforms our interactions within our physical environment... This area of research is called Augmented Reality, and it spans a wide spectrum of applications...