Monthly Archives: July 2010

Welcome to PlayOn 2.0

PlayOn 2.0 is a new longitudinal study of WoW players led by Nick Yee and Nic Ducheneaut at the Palo Alto Research Center (PARC). We hope to blog about many of our findings here. Read this article to find out more about what we’re up to and the overall design of the study itself.

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Overview of Participants

In this post, we go over the basic demographics of our participant pool to ground our findings. We also compare our demographics with known benchmarks from other studies.

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Reliable, Scalable In-Game Data Collection

Our in-game data collection infrastructure leverages virtual machines and custom load-distribution software to optimize coverage across WoW’s 280 servers.

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Number of Characters and Level

How do people split up their time among all their characters? Are some players more focused players than others? Let’s find out.

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Gender Bending

When you meet female avatars in the game, how often are they played by men? And do men really gender-bend as often as people think? What about women? Read this article to find out.

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