Posts by date
Posts by category
- Announcements (2)
- Findings (28)
- Study Methods (4)
- Uncategorized (1)
-
Recent posts
Recent comments
- Shirley on More Demographic Details
- virtual.jess on Character Race When Gender-Bending
- Borderlad on Character Race When Gender-Bending
- Borderlad on Respecs
- Borderlad on Character Race When Gender-Bending
- Borderlad on Changing Guilds
- Lawrence DuBois on Character Race When Gender-Bending
- Lawrence DuBois on Dungeon Deaths
- Lawrence DuBois on Deaths from Falling
- Lawrence DuBois on Achievement Categories
Days and Hours Played
January 11, 2011 | Nick Yee
Data source: Core survey data set of 1040 participants. Character activity estimated from the Armory. Also estimated from in-game census bot data.
The Armory updates daily and only if the character was active the day before, so tabulating Armory updates over time provides an estimate of player engagement. For this analysis, we looked over a 5-month period and tabulated the total number of unique days a player played WoW. Thus, this metric ranges from 0 to 150. In our participant pool, the spread was surprisingly even. The average player played 65 out of 150 days, around 43% of available days. Older players played more than younger players in the US (r = .10, p = .02), but no significant correlation in HK+TW.
Interestingly, across both regions, we found that women played more days than men (p < .002).
We also looked more directly at hours played. Here, we turned to our in-game census bot that has an interval of about an hour. We found the same results. Women played more with this finer-grained measure than men (342.7 vs. 282.8, p = .01). This finding is consistent with a study of EQ2 that found that women play more hours than men. Contrary to the stereotype of women as “casual” players, they actually spend more time playing the game than men. Our earlier post on differences in achievement categories also highlight how men and women spend their time differently.
posted in Findings




Comments (10)
January 26th, 2011 at 4:57 pm Posted by TheOtherWinter
I’m wondering if your reliance on Armory updates to indicate activity is misguided, unless you’re using the bots who can look as us hourly to validate the activity (or lack thereof). With Cata’s release, I’m not triggering as many Armory-tracked achievements while I’m leveling even my primary toons (never mind the alts), and I’m definitely not dropping raid bosses nearly every night as I did at the end of Wrath. I’m consciously aware that there are nights I play for hours yet leave no trace on the Armory… out in the field questing, maybe run a Normal or even an Heroic but get no drops, go picking weeds for flasks for the one toon undertaking the 10man raids with a guild that has dropped Magmaw exactly once (while I wasn’t there of course). Comment?
January 26th, 2011 at 5:15 pm Posted by Nick Yee
Great questions, TheOtherWinter. And I definitely could have made this more clear in the post.
For hours, we’re using the in-game bots for the estimates rather than the Armory.
And with the Armory, the interesting thing is that it updates the “last played on” field even if you just log on and not do anything. So even if you don’t trigger an achievement, the Armory notes that you logged on, and our data scraper will collect the XML. So as long as you logged on, we can still reliably use the Armory to count days played.
January 27th, 2011 at 10:30 am Posted by Chris
How can you know the person’s gender through the armory… I hope it’s not based on characters gender. Were these people aware of that “tracking” and volunteered in it or is it just random picks without any validation?
January 27th, 2011 at 11:34 am Posted by Nick Yee
Chris – This was part of a study of 1000 WoW players who completed a survey and consented to being tracked longitudinally. See this: http://blogs.parc.com/playon/2010/07/23/welcome-to-playon-2-0/
January 27th, 2011 at 7:48 pm Posted by Mike
I’m not really sure I believe that in a 5 month period somebody played for 140 days. That is basically never logging out for the entire time. I don’t think there is a way you can accurately estimate played time. Even an average of 65-70 days /played is excessive. Over 5 months (150 days) that is about 10 hours a day.
Sorry, but this doesn’t mean much.
January 27th, 2011 at 8:13 pm Posted by Nick Yee
Mike – “Days” counted in the Armory are “unique days” not “24 hour days”. I.e., 140 days = someone logging in 140 unique days, but they could have just spent 10 seconds in game each day.
“Hours” as counted by the in-game census bot has intervals of one-hour, and is a much more accurate measure of time played.
That’s why we mention both, and what’s important is that both measures are consistent with each other.
February 5th, 2011 at 2:58 pm Posted by Changing Guilds | PARC PlayOn 2.0
[...] both regions, men were more likely to switch guilds than women. Consistent with the days played analysis, we find that women are more loyal and engaged to both the game as a whole and to social [...]
March 30th, 2011 at 12:59 pm Posted by Christine
Keeping in mind you’re only getting the players non-casual enough to look up extra things for WoW, like blogs, wherein they found out about and signed up for this study.
April 9th, 2011 at 4:38 pm Posted by erik
Unfortunately the armory data could be significantly overstating the amount of days played, depending on how and when it updates. I give an example.
Armory updates at 0000h (midnight) for every day.
If I play from 2200 to 0200 it counts as two days, but it actually is just one night of playing, even though it happens on two days.
I am not sure when the armory updates though.
cheers
erik
April 13th, 2011 at 12:21 am Posted by Nick Yee
Armory updates around 4am. So there’s likely noise, but just a little.
But the in-game census data (which doesn’t have this problem) is consistent, so this also suggests that the “break problem” has low impact on data quality.
Post Your Comment