Monthly Archives: February 2012

Gender-Bending

After so many posts on regional differences, we finally come to a finding that is surprisingly consistent across all 3 regions.

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Alliance vs. Horde Preference

In the US and EU, players tend to prefer Alliance. In this article, we’ll take a look at an interesting difference among mainland Chinese players.

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Number of Characters

Mainland Chinese WoW players have half the number of active characters as EU and US players. We’ll take a look at the numbers and consider some potential implications.

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Phase II Participant Overview

Let’s dive into the data starting with some interesting trends in gender, age, and hours played each week across the 3 regions.

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More Demographic Details

WoW players in China are much younger than WoW players in the EU and US. This in turn leads to other dramatic differences in the community demographic profiles.

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Phase II Data Overview

Welcome to the Phase II data! In this article, we’ll provide an overview of the study methodology, the data collected, and how we plan to analyze the data.

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